Savvy health clubs understand the importance of staying in touch with their members. Building a substantial email list is paramount in this endeavor. A highly effective method to grow your eClub is from client referrals. We have perfected a unique referral campaign that is a true win win situation for health clubs and members. This process can be done in a simple manner and will take little effort by you “the health club owner”.
First, your clients get a strong incentive to send emails out on your behalf. Second, the recipients receive an email that is recognizable as coming from their friend, not you, this increases open rates dramatically. The email they receive has a call to action that will reward them with a relevant coupon for confirming and opting in to your email list. Third, your email list grows with new emails that become instant leads. The entire campaign is online, simple to use and highly effective.
Launching an email referral campaign is a great way of getting your satisfied members involved in spreading the word about your businesses products and services. It has been proven that more people choose to go with businesses that have been referred to by a friend than businesses that people are “in the dark” about. Our plan gets everyone involved in spreading the word about your business which allows for multiple referrals and better business.
If this sounds too good to be true, it isn’t, we will be happy to show a custom demo for your health club first hand. An email referral campaign can have tremendous effect on your health club and is great for both large and small clubs. Launching an email referral campaign is a highly effective method to grow referrals and can be customized however you like it. If you are ready to get into email referral, we will be glad to give you a training course and get you started.
“My last website which I thought was optimized and doing its job only netted me a half dozen online inquiries in all of 2010. In the first six month going live with BGW we have received 80 new inquiries resulting in numerous new joins totaling annualized revenue of $14,000 and counting. I like the fact that I can track my website leads. Our site looks better, is easier to navigate, and—best of all—my staff or I can make changes ourselves, and if we can’t figure it out the BGW Team is there to help. For once I can say my advertising money is being spent in a productive way. I am a satisfied and happy BGW client!”
—Rick Opton, Owner of Loggerhead Fitness Center