Since the beginning of time pictures have been around, cavemen used to draw on cave walls and ceilings including visual images of animals, people, and nature. Maybe this was for entertainment, information, or simply the fact that they were tired of staring at a rock in their “living room.” Whatever the reason images can have powerful meaning and the creator of Pinterest, Ben Silbermann, realized this and took full advantage of it. When Pinterest debuted in March 2010, he had to of known that it would grow to be one of the biggest social media websites we have seen.
Pinterest essentially allows users to share images and categorize them into different boards created by the user. Like other social media pages it allows others with similar tastes to follow your boards and like your images. For this reason internet marketers are going crazy over Pinterest because it allows for easy link building to our clients’ websites, which in turn helps to increase these website rankings. The key is to find images that will capture the attention of users so they will re-pin these images to their boards. The more re-pins = more links = increase in traffic to website.
In January 2012, Pinterest was reported to be the fastest growing site in history to reach 10 million users. It had an increase of over 145% in a little over a month making it the third largest social media platform. On top of this, it has not yet begun to catch on with men seeing that 80% of its users are women, which leaves plenty of room for it to expand into the male population.
I think part of the reason Pinterest may have caught on is because people like stimulating images and can see hundreds of them at one time on this platform. From the beginning of time to today and beyond pictures and images have captured the interest of humans, which is why Pinterest has and will continue to be successful. So hop on the bandwagon and discover the power of Pinterest because it is the modern day cave art, everyone is doing it, for expression, information, and entertainment.
“My last website which I thought was optimized and doing its job only netted me a half dozen online inquiries in all of 2010. In the first six month going live with BGW we have received 80 new inquiries resulting in numerous new joins totaling annualized revenue of $14,000 and counting. I like the fact that I can track my website leads. Our site looks better, is easier to navigate, and—best of all—my staff or I can make changes ourselves, and if we can’t figure it out the BGW Team is there to help. For once I can say my advertising money is being spent in a productive way. I am a satisfied and happy BGW client!”
—Rick Opton, Owner of Loggerhead Fitness Center